Making things anything but silkily easy for clients or customers is the result of sloppy and inept work.
Yes, a mistake can be made, but anything that takes effort to understand, operate or complete is simply not up to the far higher standards we have today.
That’s great because it means we all have only one thing to aim for….better!
The experience – which must be a great one – of the customer is everything.
This applies to doctors, manufacturers, airlines, professors, plumbers and dentists. Add a few hundred more professions or crafts, add them all…there are no exemptions or exclusions.
It also applies to governments, administrations and their organizations.
We will have a wonderful world.
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