Bundle up. It’s a package. Take the offer now. Only for new users.

Some offers seem like something between a street-trading old hand and an attempt to attract new drug users.

Either way, many give in to the ever present urge to expand their market.

That can be good. But in some cases improving the quality, making sure you provide the perfect fireside feel for the appropriate customers, that can be so much better.

Peter Sellars said he had three friends. Perhaps three really good friends are all you need.