When you are “thinking for a company” it’s best to really become your customer. See and feel the experience that wows them.

Would that work for you? If so, you’re on the right track.

This approach works in other situations. Want to be listened to? Understand first. Then, propose your idea.

It’s something you can turn into a game. Amongst the winnings at this game are better communication, greater delivery, brilliant service and broader success.