Three technicians and two ballerinas joined the writer and the composer to read the latest detective novel.

The book was outrageously funny, clever and original as well as having a marvelous description of the streets of Vienna.

The film was popular in Montevideo as the Uruguayans lined up around the block at the Cine del Publicidad to get tickets.

It was the surfers who had written a review of the story, they had created excitement in Wipe-Out Weekly and the word had spread.

So next time you wish to make an announcement perhaps the most unlikely place will bring the most attention and best results.

It may.