There is a way of choosing between things when you have no prior knowledge of what they offer or which could possibly be best for any measurable reasons.

We do this all the time. 

But when it becomes the dominant decision-making operator, then it needs trust and honesty and a good deal of courage.

Confident striding into unknown waters is better than paddling in a shallow pool of attack-bred sharks. Known regions may provide even better security, but they may leave little to the imagination and that’s not good for long. 

To be continued… (one sunny day)