Standing and sitting in a warm forest of advertising we never noticed.

How often are we persuaded or at least nudged into quick, subtle and soon-forgotten decisions…

These are not serious things. At least not exclusively.

Perhaps the brighter red or duller yellow paintwork choices on the new SuperPanther GTX hybrid SUV.

Yes, a car.

Or a guitar. Stratocaster – we go in determined to find one, and, we come out with the latest Bahuli.

Yes the tone is good but it’s not a ‘Strat’.

What made us change our mind, the subtlest of hints, not data, the low unbuttoned shirt on the salesman’s chest, the thigh on that women…both exposed to our influenceable decision-making front.

And who knows what else!