If you visit a cafe you get an experience comprising of the decor, the atmosphere, the people who serve you and even, the coffee!

If you go to a street market is the main satisfaction that of buying the bananas and greens you need? Or is it the atmosphere of the street, the chatter of stallholders, the navigation around shoppers and market merchandise?

When someone provides a service, operates a shop or entertainment, does it improve the lives of the owners? Does it improve the lives of the customers? Does it cheer up passers-by just by operating?
Think anew. Then take a look once again. Ask questions. Discover more.